Got any Marketing Ideas?
Marketing Director Vannessa Clark writes: While I have a strong education and quite a bit of experience in marketing, I can always use a new idea (particularly about this unique game industry that I have joined).
If you have ideas for a new product, a new way to sell existing products, or just a new way to do things, drop me a line at Marketing@StarFleetGames.com and let me know. I'd be happy to discuss any of these ideas with you.
A month go (I always post this same thing on the 27th of each month) I commented on the idea of recruiting players of our Prime Directive RPGs to go to RPG forums and discussion boards all over the internet and "chat up" Prime Directive.
This idea has expanded in the last month into the Ambassador Program to cover all of our products and every forum we can find. Check the php forum on this site and the discus forum on www.StarFleetGames.com and you'll see where we have set up topics for Ambassadors to go to various sites/forums and report back what is being said about our products, get information from the company if a reply is needed, and of course to spread the word about the Star Fleet Universe.
In one recent case, a forum was holding a discussion about our products and wondered why we were not using the Constitution-class heavy cruiser on Fed Commander covers. There was suspicion that this marked some kind of contract or licensing problem. Well, nothing of the kind! SVC likes the Kirov-class battlecruiser and left to his own devices tells the artists to use that ship. A lot. We have used the Constitution on two Federation Commander products (Booster Pack #1 and Academy) so there is obviously nothing to this "great mystery" other than the fact that the Federation has dozens of different ship types and we try to spread around the "media time" for them. But we would have never know about this (or sent the correct information) except that an Ambassador told us!
We need to recruit more Ambassadors to carry the word back and forth. Ambassadors have a lot of fun, and are much appreciated. They will also be rewarded with honors, medals, and eventually some gift certificates and free products. We're still getting this thing going, so details of just what you have to do to get something are yet to be determined, but we've always relied on volunteers and have always made them feel special and appreciated.
This idea has expanded in the last month into the Ambassador Program to cover all of our products and every forum we can find. Check the php forum on this site and the discus forum on www.StarFleetGames.com and you'll see where we have set up topics for Ambassadors to go to various sites/forums and report back what is being said about our products, get information from the company if a reply is needed, and of course to spread the word about the Star Fleet Universe.
In one recent case, a forum was holding a discussion about our products and wondered why we were not using the Constitution-class heavy cruiser on Fed Commander covers. There was suspicion that this marked some kind of contract or licensing problem. Well, nothing of the kind! SVC likes the Kirov-class battlecruiser and left to his own devices tells the artists to use that ship. A lot. We have used the Constitution on two Federation Commander products (Booster Pack #1 and Academy) so there is obviously nothing to this "great mystery" other than the fact that the Federation has dozens of different ship types and we try to spread around the "media time" for them. But we would have never know about this (or sent the correct information) except that an Ambassador told us!
We need to recruit more Ambassadors to carry the word back and forth. Ambassadors have a lot of fun, and are much appreciated. They will also be rewarded with honors, medals, and eventually some gift certificates and free products. We're still getting this thing going, so details of just what you have to do to get something are yet to be determined, but we've always relied on volunteers and have always made them feel special and appreciated.
posted by Federation Commander at 12:14 PM
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